3702 Grand Avenue Oakland, California 94610 (510) 922-1482
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biography studio resume


November 07 - current / Oakland, CA /  Juli Shore Design, Inc / Principal + Owner
Principal and owner of boutique design studio with a focus on branding, packaging and collateral for
specialty retail. Provide start to finish service from concept/brand development to production and print
management. Partner with client to establish differentiating characteristics to create original aesthetic
and personality in the marketplace.

March 07 - October 07 / Shaklee Corporation / Director of Graphic Design
Responsible for developing and directing the visual expression of the Shaklee mission and brand in
alignment with corporate business strategies. Establish and manage a strong, consistent global brand
identity throughout all collateral, packaging, web and display designs. Collaborate with Shaklee business
units such as product marketing, sales, public relations and corporate leadership to strategize and
execute all project requests. Recruited, interviewed and hired staff of six designers and production artists
forming the creative services department. Manage the day-to-day project activities of the team ensuring
professionalism, innovation, efficiency and technical accuracy. Manage all outside service contracts
including graphic designers, photographers and illustrators.

June 05 - March 07 / Gap, Inc. / Associate Art Director; Packaging
Oversee packaging and POP created for Gap, GapKids, GapBody and BabyGap. Create strong branded
systems for basic replenishable items and layer on trend-focused embellishments for seasonal product.
Manage group of designers and production artists. Inspire, motivate and engage team in creative thinking
and pushing beyond status quo. Utilize range of materials; paper, ink, canvas, leather, metals to create
unique hangtags that reinforce gap’s style and attention to detail. Work with business partners to ensure
appropriate design solutions; conceptual and budgetary. Launch of BabyGap’s First Favorites packaged
layette over-performed projected sales by 30%.

October 02 - March 05 / E & J Gallo Winery / Senior Package Designer
Develop naming, brand identity and package design for Gallo's portfolio of 75 national and international
brands of wine, spirits and beverage. Initiate concept development, illustrating a range of solutions to
assist marketing team in reaching business goals through creative problem solving. Oversee production
artist in executing designs to fruition. Hire and art direct illustrators, assist in preparing finish comps with
matrofoils for consumer testing. Lead designer for national launches of Mirassou & Red Bicyclette Wines.

February 00 - September 02 / Williams-Sonoma, Inc. / Senior Package Designer
Design seasonal and core packaging for specialty food, tabletop and cook’s tools divisions of Williams-
Sonoma Retail. Responsibilities include concept, design as well as 3-D structure, file production,
building mechanicals, comping and prepress, materials sourcing and vendor and printer relationships;
domestic and international and overseeing/mentoring junior designer and freelancers. Packaging
ranges from 1 color letterpress to process printing to specialty printing. Redesign of 2000 holiday
packaging increased sales in 2001 by 268%.

January 94 - February 00 / Jart Design / Principal + Owner
Principal and owner of full-service graphic design firm providing numerous services including design
of identity systems, business collateral, advertisements, catalogs, newsletters, menus, maps, signage,
t-shirts, packaging, posters, window displays as well tutoring and a Macintosh rental workstation.
Client industries ranged from hotel, restaurant and retail to financial, governmental and the arts.
Responsibilities include concepting, design, illustration, production, prepress, project management,
budgeting, estimating, invoicing, production management, press checks, technical troubleshooting,
art direction, copy editing, photography, color correction, managing employees, bookkeeping, interna l
systems and structure, hardware maintenance and studio marketing. Company was awarded top
Telluride account to redesign town's transit system.

January 93 - November 93 / Telluride Publishing / Production Artist
Production artist for full-color resort magazine. Responsibilities included advertisement layout and
design, print production, spot illustration, typesetting, proofing, and font management.

January 91 - April 91 / Gaye Dell, Inc. / Design Intern
Assisted principal in numerous tasks including layout, mechanical production; cutting rubylith
and paste-up, press-checks and office management. Clientele mainly food and apparel industries.


May 87 - May 92 / University of Florida
College of Fine Arts; Bachelor of Design


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