EAEF hired Juli Shore Design to develop an impact report showcasing Egypt as a promising destination for future investment. The audience included U.S. policymakers, members of Congress, think-tank scholars, multilateral finance institutions, academics, and regional leaders. The goal was to communicate the momentum of a nation moving forward—highlighting the drive of young people, the rising role of women, and the cultural confidence shaping Egypt’s economic evolution. The tone needed to be warm and human-centered, blending modern vitality with historic depth while reflecting the collaborative relationship between Egypt and the United States.
We created a visual narrative that moved from scenes of civic transformation to imagery representing growth, creativity, and opportunity. Photography highlighted young entrepreneurs, students, and cultural innovators, complemented by references to Egypt’s artistic heritage and contemporary urban life to illustrate renewal. To clearly communicate progress to a data-oriented audience, JSD designed custom infographics translating economic indicators and investment metrics into accessible, engaging visuals. Clean iconography and structured layouts grounded the story in measurable impact. A bright palette and open compositions conveyed optimism, while subtle integration of Egyptian and U.S. symbols reinforced the bilateral partnership. The completed impact report presented Egypt as resilient, forward-looking, and poised for expanded global engagement.