LEGO, a globally recognized brand with a rich heritage in creative play, needed dynamic visual support for a series of high-profile events and activations. LEGO’s PR agency engaged Juli Shore Design to create versatile graphics for various product lines, including Duplo, Classic, Technic, Juniors, City, and Boost. The challenge was to develop visuals that aligned with LEGO's established brand standards while infusing fresh energy into each unique event, from annual Toy Fairs and LEGO-Star Wars Droid Tales to collaborations with Novogratz designers and major movie launches like the LEGO Movie and LEGO Batman Movie.
Juli Shore Design approached each project with a deep understanding of LEGO's identity, ensuring all designs integrated seamlessly with the brand’s visual language. By balancing consistency with creative innovation, the studio delivered materials that not only adhered to LEGO’s standards but also heightened the excitement and appeal of each event. Whether designing visuals for LEGO Day at AT&T Park, crafting displays for LEGO Collection Previews, or developing promotional materials for initiatives like Keep Building and Makers Nation, Juli Shore Design consistently produced high-impact designs that resonated with diverse audiences and elevated the brand's presence.
