The task was to develop a unique brand identity and packaging design for Pour 20. The cannabis-infused soda, packing a tiny THC punch and a wink to the 420 crowd, features five classic flavors: Mexican cola, lemon-lime, black cherry, ginger ale, and root beer. The challenge was to balance the nostalgic appeal of these beloved flavors with a modern, playful twist that would resonate with both cannabis enthusiasts and soda lovers. The design needed to evoke familiarity while signaling the product’s natural plant power.
To achieve this, we drew upon the recognizable color palette associated with each flavor—rich brown for Mexican cola, zesty green for lemon-lime, deep red for black cherry, golden amber for ginger ale, and warm brown for root beer. We designed the packaging with a funky, retro flair that harkened back to mid-century soda bottles, using bold typography to convey a sense of fun and nostalgia. This approach ensured instant flavor recognition while inviting consumers to enjoy a familiar yet exciting new twist on their favorite sodas.
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