Juli Shore Design faced the challenge of revitalizing Cremo, a men's start-up grooming company with ambitious goals. The task was to refresh the brand mark and packaging for a suite of products, including shave cream, moisturizer and face wash. The brand needed to evoke instant trust and strong emotion, blending a clean, precise Swiss aesthetic with vintage apothecary style. The goal was to create a modern men's grooming brand that paid homage to the past while appealing to contemporary consumers.
Drawing inspiration from mid-century, we crafted an aesthetic that seamlessly merged practicality with elegance. The refreshed brand identity and packaging helped Cremo achieve margins 3-4 times higher than competitors. As a key partner in Cremo's growth, we expanded the product portfolio to over 200 items, contributing to annual sales exceeding $75 million. The agency developed a cohesive design system across multiple packaging formats and product lines including beard, body, hair, skin, and fragrance, emphasizing clean typography and clear communication of benefits. A distinctive barber-grade seal was created to highlight Cremo's commitment to astonishingly superior quality. This successful rebrand and packaging strategy ultimately led to Cremo's acquisition by Edgewell Personal Care for $235 million.
