Juli Shore Design collaborated with Beacon Branding to create packaging concepts and shipper for two Epicure Foods specialty items: Camembert de la Petite Reine (“the petite queen”), presented in a wooden wheel box, and a Scottish oak cracker wrapped in cello. The goal was to evoke the regional character and longstanding food traditions of France and Scotland, conveying a sense of heritage and specialty craft. Each product needed to feel rooted in old-world culture and reflect the authenticity of its origins.
For the Camembert, JSD explored imagery that conveyed a sense of royalty without relying on a literal interpretation of the name. A crown and cow iconography provided a nod to the agricultural origins. Silkscreen artwork and classic typography gave the wooden wheel box a distinctly French, handcrafted character. For the Scottish crackers, concepts drew on historical references of a family crest, tartan-inspired patterns, and 18th-century engraving used with a touch of humor. Elegant and historical typography reinforce a sense of longevity and craft. Together, the designs offer distinct expressions of French and Scottish culinary heritage while clearly signaling gourmet quality.
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